Create With Purpose

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June 2, 2011

Colors in Graphics Designing

Color is an added dimension to your design
Black and white and shades of gray also create color

  • Value is lightness or darkness of an object relative to the background color and other elements.
  • Value helps to increase or decrease contrast
  • The design with the greatest contrast makes the darker object more dominant.

Creating Movement

  • Objects with same value create a static designs .
  • Varying values gives a design more dynamic appearance where some stands out while others recede. Such varying values create a hierarchy of importance.
  • Lead the Eye
  • Pattern with dark to light values leads the eye in the direction of dark to light
  • Using colors change the effect of value

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