Each element of graphics, photos, lines and text block in a design has a weight/size or mass. Each element in the design has a relative size to the whole.
Overall SizeWhat size to be used to present information?
Will size will limit the design - invitation card has to fit in an envilope
Do we have to convey bigness ?
How do we create contrast with white spaces
eg. Large ad single small graphic and text in the middle
72 points = 1 Inch (Approx)